People are window shopping on your dating site. Some may pause for a moment to glance and then move on. Some will take a little more time to look at your display in the window to consider whether they want to enter your shop. Make your display get attention and interest from the type of shoppers who might buy what you are offering.
Online daters are out shopping for dates. They are looking in the various shop windows to see what appeals. Why should they focus on your display?
Dating sites tend to arrange potential dates with thumbnail pictures and simple bios. If your likely dates won’t click your pic, you are doomed. Make that image draw shoppers to the window. Be eye-catching!
It is essential that you have a basic understanding of what interests your shopper. Yes, your shopper is interested in finding a person like you, but why would your shopper want you? What needs of that person can you satisfy? If your profile gives your shopper the idea that you will satisfy those needs, then you have inspired interest. (Hint – the greatest need to be satisfied is companionship.)
No Price Tags
Window displays don’t show prices. Prices scare people away. One of the biggest mistakes we see with online profiles is showing the price. Do you wonder how you might be showing your price? You display it when your profile creates high expectations of what you require from your potential mate. Profiles do it explicitly and implicitly. Do you really require your mate to be tall, lean, athletic, rich, and possess a graduate degree or are you just in fantasy land? Your shoppers aren’t perfect and, most importantly, they are not likely to be altogether confident in themselves. Remember, your display is there to appeal to the shoppers needs, not to over-state your needs (real or not) that may scare off buyers.
It’s Not Facebook
Window displays work best with simple and powerful images. You don’t need to put the whole store in the window. You want to create a positive feeling about you that inspires a further look. Yes, your store has a diversity of items, but you have to get the shopper in the door before the real shopping begins.
Most people feel insecure about creating a profile for the world to see. We sure did. One way many of us compensate for that insecurity is to try to create a profile that makes us look good. Well, that is OK as long as it also serves our purpose of communicating our abilities to satisfy the needs of the desirable shoppers. That is often not the case. Too much about where we have been and what we’ve done may turn off some shoppers. Don’t let your profile seem like bragging about yourself. With your profile you should be exposing yourself in a manner that makes you desirable to the people you want. No more, no less.